http://www.seanhangel.com/contact daily 0.75 2022-09-14 http://www.seanhangel.com/about daily 0.75 2022-09-14 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516312337810-YGV666YMR8OMJ58QFJV9/shot.jpg About - So about me Heres me, incidentally posing like Napoleon. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516312337810-YGV666YMR8OMJ58QFJV9/shot.jpg About - So about me Heres me, incidentally posing like Napoleon. http://www.seanhangel.com/contact-1 daily 0.75 2018-01-18 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430752034817-5OAKX4KB8AROPTX9RI78/DSC_0117+copy.jpg Copy of Contact http://www.seanhangel.com/about-1 daily 0.75 2018-01-18 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430752125672-DS8ZCQUUICN0UCBP5JJP/IMG_0415+copy.jpg Copy of About https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430830904990-MMVIXANGKBA0J58Q03MX/spotify.png Copy of About https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430831665946-0ZVDTQWAE03CYWG6NIEA/flickr.png Copy of About https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430830905225-4R7L7FE0N5X7LMRXBB7I/thisismyjam.png Copy of About https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430830905092-NZQ40ZL4OZHWR96CQM9Z/imdb.png Copy of About http://www.seanhangel.com/home daily 1.0 2026-10-21 http://www.seanhangel.com/home/lemon-r7rbk monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516542244815-MEK7FO1DW8ZAO5PLJIBE/logo.png Home - Lemon https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516541694578-CC06MS0GYOXNX1H476U8/Screen+Shot+2018-01-21+at+14.31.38.png Home - Lemon - (re)search for insight (Copy) (re)search for insight There were well known problems on meta level with renting a house in Amsterdam. We conducted 14 interviews in with renters/house-seekers and house owners to dive in their pains and needs. We used Trello create an overview of all the results to search of insights and patterns. When we got enough insights in the problems from the side of the house seekers, we organised a crazy eight brainstorm session to gather ideas. Afterwards we put together a few concepts to rapidly test those on the target group. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516544124362-NI25AKAM5Z0Q7T2VQEXZ/Flowchart+Houzzzing.png Home - Lemon https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516543513691-O7UHDTYNYCSQODT0AB1C/2.2+Chat+%3E+Salaris.png Home - Lemon - The first fail (Copy) The first fail In the first concept we wanted to cut the broker out of the renting process between the renter and the owner. On the platform you could upload a copy of your identification and salary slips. We could then verify renters and provide trustworthy renters to trustworthy owners. We designed a few screens quickly with a generic style to be able to test the concept on the target group. We did so by giving them a scenario to click through the registration process and ask them to talk out loud. The result? Even though the target group was desperate to find a house, they weren't willing to just give up their salary slips and identification to a platform they don't know. They would only do it if their friends recommended the platform to them for example. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516544357125-9HBRIN8RHPWE8QM19Z4H/flow.png Home - Lemon - The webapp Lemon (Copy) The webapp Lemon After testing we had changed the concept to liking and needs of the users. This resulted in the screens below. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516823294169-N4C8S65X7XQ1W16O0HD5/schermen+1x.png Home - Lemon http://www.seanhangel.com/home/healthy-workers-szts4 monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516310237619-GVTI07K4IGGNALNV0GIP/Group+2.png Home - Healthy Workers https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516314222908-GWH8F0WH5P918IIVJYF2/Image+uploaded+from+iOS+%281%29+%281%29+copy.jpg Home - Healthy Workers - No service without storytelling (Copy) No service without storytelling HW measures the employee-wellbeing through surveys, so the success of the service relies heavily on user input. This means that the moments the product has contact with the user have to be near-perfect. The form of contact was mainly through mail and product copy and therefore HW's tone of voice and storytelling capacity were very important. Back then, the length of their service took 13 weeks. So I had to think about when the contact moments are with the users, what we are telling them, how we tell that and especially how they will probably feel when that happens. This is (quickly) sketched out in the image below, there are the moments of contact and how the users feel when those contact moments happen. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516478599014-YWGPT3IVNERHDJMULKG9/Group+7.png Home - Healthy Workers - Finding the voice (Copy) Finding the voice When the users start using the product, the relationship is still non-existent and thus the first impression really counts. In the surveys HW asks some personal information from the users, so the voice has to account and reassure the fragile trust the users have from the start. Since the product is used for 13 weeks, we can build a relationship over time, and with changing relationships the tone shifts as well. We started out with these characteristics. - Lively - You want to bring change and an alive character to the users - Enthusiastic - It's good to approach users with good energy and communicate in positive words (happy little treest) - Curious - The product needs to knowΩ information of the user so it should be curious in a friendly and unobtrusive way - Humble - Since the product is new to the user, it should present itself humble to get to know the user - Trustworthy - Always tell what we do with the information of the user and show that we are consistent with the users privacy. Later in journey the tone shifts to more - Caring - Since the user is giving information to Healthy Workers, the tone should care more and more about that data - Subversive - The product now shows that the user that HW is different from others by making jokes when appropriate and giving users a smile. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516481948637-RA5ZOK8VB33QJ3A140BS/0sketch+plant.png Home - Healthy Workers - There is no i in team (Copy) There is no i in team Together with talented colleagues at Fonk we designed the navigation, interaction and concept of the Employee Companion (the employee interface). This was a process of working closely together with Oskar Smith (User interface designer), Erick de Jong (Art Direction) and Jasper Bunschoten (UX designer). These are the sketches that made it through and became the designs you can see in the images above. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516482408818-C9Q4NMHGH8TD2UZN5W8K/EMC+Onboarding.png Home - Healthy Workers - All hail, the fail (Copy) All hail, the fail While using the product we gathered as much feedback as possible from the users. We did this by analysing our quantitative data from Google Analytics combined with interviews from one of us who goes by the client. We discovered that the onboarding of the product didn't fit the needs of the users at all. This made them hesitant to give Healthy Workers their data and gave off a signal of distrustfulness. Together with Pim Jenniskens (UX designer) and Daan Rongen (UX designer) that was the first problem we needed to solve. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516482704199-B2UWHWTY7Y13ZCTZ7M5O/HW+-+Onboarding+employee+%281%29.png Home - Healthy Workers - Put yourself in their shoes (Copy) Put yourself in their shoes We had to compile our user research to something we can work with. We chose to use an empathy map because the users are really diverse (demographics, interests, etc), but in terms of what they need on their work it's mostly the same. When we got this in place, we did some crazy eight brainstorm sessions to think of new ideas that could fit inside the new onboarding flow and fit the needs of the users. That resulted in the redesigned onboarding flow in the image below. For further information on Healthy Workers. You can visit their website http://www.seanhangel.com/home/projectal-ag4hx monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516483364264-PLO7KVAQARAPQH5RUJJY/Google-Sprint.jpg Home - Workshops - Mapping session (Copy) Mapping session When the preparations are in order, the first step of Sprint is the mapping session. Together with a big group of the client we conducted a mapping session to get to know the product. This was done in 2 different groups of each 10 people. The product was about the form a seller fills in when leasing out a vehicle to a client. We identified the pain points, needs and how the product worked. As you can see in the images below, this was a long session and a huge product. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516484050460-VK2JBYD52SKHNBEDMPSJ/mappingsession1.png Home - Workshops https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1516484046279-WIUQTC6ASTXD2NUBLJXU/mappingsession2.png Home - Workshops - Let the design start (Copy) Let the design start Afterwards we started to digitalise this in Trello to create clarity. There were clear painpoints for the employee and the user side of the corporate. By re-ordering the flow in Trello we redesigned the flow of the product and this was a first step for the improvements. We chopped up the issues and the product owner prioritised them. Afterwards we started out with weekly sprints to sketch, design and test the solutions to the issues. This process took 2 months to push the biggest issues from prototype to production. http://www.seanhangel.com/home/elke-6l32b monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582470499342-XKH6GLNQ4FQBOZ9CCX5Q/Group+11.png Home - Elke - What seems to be the problem? (Copy) What seems to be the problem? In the Netherlands it can be very busy for customers at the pharmacy with lines of 20 minutes or more. When ordering products at the pharmacy there could be a tape that answers instead of a human. The tape then asked you to clearly say who you are and what you want. You then hang up and have no idea if it’s ordered and when it will arrive. That problem is equally annoying for the pharmacist, as they are incredibly busy and every moment that can be won by a user ordering and delivering products is great. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582475386858-KNWHV07CXAY3TKO31Y23/Group+22.png Home - Elke - Getting acquainted first (Copy) Getting acquainted first To start this off me and another UX designer did three weeks of research. During those three weeks we interviewed 6 people of the target group and 6 pharmacists to understand what their needs and pain points were. We analysed the research by putting it all the interesting output and quotes together in a Trello board. Out of those findings we created persona’s and customer journeys for the customer and the pharmacist. We shared our research findings with the stakeholders and organised a value proposition workshop for them. Together we created a concept with the results of the workshop and turned that into a prototype. We invited 6 people that are in our target group for a test and asked questions while they tried out the prototype to understand if they would use it. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582665685948-LX0UJ85L7UY1LG06PD91/mobile.png Home - Elke - Trust the process (Copy) Trust the process This project was a result of 1 visual designer, three developers, 1 scrum master, 1 product owner and me as UX designer working together on one location. Nowadays everybody claims to work with the scrum method, but do they really? This was for me the first project to work as much scrum as possible together with development side by side week after week. The design was always 1 sprint ahead of development so we could think the designs through and document them for development. We did all of the scrum ceremonies and this process worked perfectly for this project. All the problems in sprints were addressed quickly, the review moments for design and development were perfect for getting feedback early on and working together with development was a breeze (it helps a ton if they sit next to you of course). https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582472413992-RNV347JQBEI6IEVGCQC7/Screenshot+2020-02-17+at+14.20.34+%2B+Screenshot+2020-02-17+at+14.22.35+%2B+Screenshot+2020-02-17+at+14.20.21+%2B+Screenshot+2020-02-17+at+14.20.53+Mask.png Home - Elke - Designing for the elder should be the norm (Copy) Designing for the elder should be the norm The starting product of Elke are incontinence products, thus the starting target group is anyone who needs incontinence products. While everyone can have incontinence problems, from the age of 60+ more and more people start to have those problems. That group is nowadays considered to being digital immigrant, everything related to digital is a language they have to put effort in to learn. So in other words, designing a website where they could order their incontinence products was going to be a challenge. To design for the target group I had to research what becomes troublesome for digital interactions when people get old. Coincidentally Don Norman wrote a piece about how he is horrified with by the design choices made today that have little to no regard for the elder and less tech-savvy people. I think he is right, we should take a more inclusive approach in design and include edge cases as requirements when designing. To take a lot of the issues the target group faces into consideration, I had to go far beyond the WCAG accessibility standards. Here are a few of my discoveries what deteriorates when becoming older: Fine motor skills As we grow older the nerves in our fingers become less sensitive. This makes our response time slower and inevitably makes it harder to interact with a touch screen. This can be an even bigger problem if the user suffers from Essential Tremor (ET) or Parkinson’s disease, nerve disorders characterised by uncontrollable shaking. Cognitive abilities Spatial working memory decreases. This means that the ability to remember where things are located and finding them becomes harder. Working memory decreases. This is the ability to simultaneously grasp, retain and manage new information. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582470341150-62D6QIE4LR3LLHWVF7BZ/all-devices.png Home - Elke - Design as a helping hand (Copy) Design as a helping hand To cover these disabilities I paid more attention in designing small details that make the product easier to use. Here are a few of those details that are implemented throughout the product: Avoid using (hidden) gestures because of possible Parkinson’s users and accidentally swipes. As well as making the touch area bigger than the button so it’s easier for the target group to tap Don’t assume the target group will understand everything. This is why we always want to have an explanation at the more complex parts of the product to help them along. Being extra consistent in where the user can find certain actions in then product. Never just hide something because it’s not needed, always give them a back button on the top-left corner and go next on the bottom for example. And of course the obvious ones as a high enough contrast for readability, using copy that is familiar to the words the users would use and making sure the fold is always considered in a way that it’s clear there is more to find than is visible. http://www.seanhangel.com/home/masterclass-design-sprints-y7y83 monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582667605732-5AQO7NWDEPKOLFVGCV34/75281134_2180340762266767_975100405219369926_n%281%29.jpg Home - Masterclass design sprints - The book and more (Copy) The book and more We provided the design sprint masterclass in a 1 day version and the 2 day version. The 1 day version was generally an introduction to and quick version of the Sprint book and us telling our own experiences and pitfalls. The 2 day version was mostly focused on how to facilitate the design sprint. We focus less on how a design sprint generally works but more on the specific things a facilitator has to focus on or watch out for. https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1582668000347-JA6IRS8558HX5O32421Y/img.png Home - Masterclass design sprints - When not designing, I'm facilitating (Copy) When not designing, I'm facilitating It’s in my nature to align a lot of people in the same room or facilitate them through a process. I view this as a design challenge: I see the participants as users and try to empathise and help them solve their problem by facilitating them through a process or method. http://www.seanhangel.com/home/mentoring-mnsmk monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1667379079322-SWAXEIRZAE4DV1BPG8KP/image+1.png Home - Mentoring designers - Satisfaction of progression (Copy) Satisfaction of progression The UX Foundation courses at Designlab are mostly for people who want change their career or already have a little experience but want to understand the basics. Some of my students have gone on to work for companies after this course. I’m happy to see that I could contribute to their career. It’s fulfilling to see how people improve and become better at their craft because of your help. A few of the students I tutored and where they’re working now https://www.linkedin.com/in/russoluli/ https://www.linkedin.com/in/jjmdegroot/ https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1667379078807-8270B0HS25T2R8F7E7PW/image+2.png Home - Mentoring designers - My mentoring style (Copy) My mentoring style Always before giving feedback, it’s important to understand the goal of the design, the context, who the target group is and history (why is it needed). When the designer presents it’s work I ask questions to understand their rationale behind the design decisions. When I have all that I try to nudge the designer in the right direction and let them discover the right solution, rather than giving it to them. When I give feedback, I explain my reasoning and the theory of design to back it up as well. So not only to help the student on this course, but to provide insight into design theory that universally works. http://www.seanhangel.com/home/customisable-products-in-e-commerce-wcrjz monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1664436552122-F6AMW2ZLDRLCYL9TZY5A/image+18.png Home - Customisable products in e-commerce https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1664370629727-PHJGOL9USOBLHCHS5AN8/Group+334.png Home - Customisable products in e-commerce https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1664373537884-RTO5E5YAXAW6ULDM7WD4/Frame+9403.png Home - Customisable products in e-commerce https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1664374136056-RP7RI30PWA2LKPOHAKUT/Frame+9405.png Home - Customisable products in e-commerce https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1664436091912-FL9YI9VYELW9K2P760AQ/Frame+9406.png Home - Customisable products in e-commerce http://www.seanhangel.com/home/ganbatte-h2z5t monthly 0.5 2026-10-21 http://www.seanhangel.com/home/where-is-my-order-xmtpd monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/758bbc1e-ef28-440b-949f-98357266494e/Rituals_Cosmetics_logo.png https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/64537beb-00f3-4f14-b922-eda41a9e38e1/image+5.jpg Home - Where is my Order? https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1663162563932-OEYS8Y8VRZJUX49RYNJR/rituals_wheres_my_order_shipfromwarehouse-technical-session2.jpg Home - Where is my Order? https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1663237427637-N0JJ72GSH36SSV1RTZ85/brainstorm+session2.jpg Home - Where is my Order? https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1663238546331-919IL56TT0O190KL11GU/scope.png Home - Where is my Order? https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1663237922299-ZTA91KDREJ9WTBPH44AB/Frame+5.png Home - Where is my Order? http://www.seanhangel.com/portfolio daily 0.75 2026-10-20 http://www.seanhangel.com/portfolio/wovox-pfg2j monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430591841876-5XJJP4J7YCX6AI1H803G/CreateExternalJobOpeningPage_NLD.png Portfolio - WOVOX https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430591842007-5PQH4ML49KWSJ1IRPXMX/JobOpeningFeedbackSavedDashboard+copy.png Portfolio - WOVOX https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430591844946-FSORTS51WKW2YFN9XR7H/Schermafbeelding+2014-02-12+om+12.45.10.png Portfolio - WOVOX https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430591846508-35RZUVJOEAG8JAQGUGI2/Schermafbeelding+2014-02-12+om+12.45.28.png Portfolio - WOVOX https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430591842877-1NH0FYKJWDS144353TRZ/Pop-up_no_company_profile+copy.png Portfolio - WOVOX http://www.seanhangel.com/portfolio/woonenergie-gn8c6 monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430579079916-FE82963W9EIVCZ5ZAZYM/home-ontwerp-NIEUW.png Portfolio - WoonEnergie https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430579081748-L0H65LHTLUFVMQN00PVI/Scherm-verbruik-met-cirkelprogress.png Portfolio - WoonEnergie https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430579080827-46705HB11TMQSS80E1AB/home-ontwerp-verbruik-2-STROOM.png Portfolio - WoonEnergie https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430579080837-0PK6MQ0KCM8YJHWT95AW/Buurt-vergelijken.png Portfolio - WoonEnergie http://www.seanhangel.com/portfolio/new-page-2-hyf4p monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430572714124-UK0R3KJN8R2TTP1USIPT/Schermafbeelding+2015-05-01+om+16.53.44.png Portfolio - IN-CMD Program https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430572696122-RDNCBS1YZA6OJR8R4X2I/Schermafbeelding+2015-05-01+om+16.53.21.png Portfolio - IN-CMD Program https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430572713083-3ZYKBPIE6PYXAYA6VDSJ/Schermafbeelding+2015-05-01+om+16.53.58.png Portfolio - IN-CMD Program https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430572689654-SGK1KZRRHDWFDP9I19G0/Schermafbeelding+2015-05-01+om+16.52.54.png Portfolio - IN-CMD Program http://www.seanhangel.com/portfolio/new-page-1-tjj5e monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5544c640e4b0a65de4efbdb0/1430578736209-2Z91YMSAY0L1YFQ6EB0U/iterations Portfolio - in-car Handover